"LOVING" LUXURY

A concept by which all our products are committed to being beautifully crafted and luxurious, however equally attentive to preserving firmly sustainable ideals. The women who are a part of our development represent a nurturing strength, our products exhibit sheer artistry and lasting quality, and our operation declares dedication to sustainability eternally. These elements fuse together under one existence and that to us is “loving” luxury.


THE DREAM

I grew up surrounded by fashion magazines. My father’s business, as a distributor of all kinds of publications, was on the ground floor of my house. My mother owned a collection of glossy periodicals, which she would carefully leaf through in search of her next project. A good amount of mine and my mother’s clothes were handmade by a seamstress, inspired by an image in a torn page from those very magazines. I remember dearly the hunting for the perfect fabric and trims, the first design meeting where the photograph of the garment would be accompanied by my mother’s sketches, and the fittings.


SUSTAINABLE DEVELOPMENT

Our brand is devoted to preserving firmly sustainable ideals. In a world where fashion cycles are moving faster, detrimentally contributing to the negative environmental impact, water pollution, and use of toxic chemicals, we are committed to producing garments that stand as beautifully tailored, classic pieces, not bound by season or trends.

 


SOURCING DEADSTOCK

The clothing and textile industry is the world’s second largest polluting industry in the world. Millions of gallons of water are used daily to produce textiles that later become wastewater returning to our ecosystem. Millions of tons of these textiles are sent to landfills every year, later contributing significantly to global warming and the contamination of surface and groundwater. These are the true and existing facts of the current industry and global impacts.

 


VINTAGE INSPIRATION

Traditional sewing techniques are combined with contemporary artistry to create the most beautifully tailored garments. Each element of our products is carefully curated with the intention to pay homage to the true craft behind vintage clothing. The objective is to lead the craft and artistry once known to flourish again.

 


"LOVING" LUXURY

A concept by which all our products are committed to being beautifully crafted and luxurious, however equally attentive to preserving firmly sustainable ideals. The women who are a part of our development represent a nurturing strength, our products exhibit sheer artistry and lasting quality, and our operation declares dedication to sustainability eternally. These elements fuse together under one existence and that to us is “loving” luxury .

THE DREAM

I grew up surrounded by fashion magazines. My father’s business, as a distributor of all kinds of publications, was on the ground floor of my house. My mother owned a collection of glossy periodicals, which she would carefully leaf through in search of her next project. A good amount of mine and my mother’s clothes were handmade by a seamstress, inspired by an image in a torn page from those very magazines. I remember dearly the hunting for the perfect fabric and trims, the first design meeting where the photograph of the garment would be accompanied by my mother’s sketches, and the fittings.

SUSTAINABLE DEVELOPMENT

Our brand is devoted to preserving firmly sustainable ideals. In a world where fashion cycles are moving faster, detrimentally contributing to the negative environmental impact, water pollution, and use of toxic chemicals, we are committed to producing garments that stand as beautifully tailored, classic pieces, not bound by season or trends.

SOURCING DEADSTOCK

The clothing and textile industry is the world’s second largest polluting industry in the world. Millions of gallons of water are used daily to produce textiles that later become wastewater returning to our ecosystem. Millions of tons of these textiles are sent to landfills every year, later contributing significantly to global warming and the contamination of surface and groundwater.

VINTAGE INSPIRATION

Traditional sewing techniques are combined with contemporary artistry to create the most beautifully tailored garments. Each element of our products is carefully curated with the intention to pay homage to the true craft behind vintage clothing. The objective is to lead the craft and artistry once known to flourish again.

FEATURE

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FEATURE

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Inspired by California and lorem ipsum dolor sit amet, consectetur adipiscing elit. Atque his de rebus et splendida est eorum et illustris oratio.